How to Set Up SPF, DKIM and DMARC for a New Sending Domain
A step-by-step guide for sales and marketing teams to add SPF, DKIM and DMARC records to a new sending domain, test them in Gmail, and move DMARC from p=none to enforcement.
How to Set Up UTM Parameters for Consistent Campaign Tracking
Set up UTM parameters with a simple naming convention, a shared sheet that builds every link, and a quick check that the tags reach your analytics tool.
How to Use Boolean Search in Sales Navigator to Build Lead Lists
Write Boolean strings that work in LinkedIn Sales Navigator, combine them with filters, and save the search so new matching leads reach you every week.