Rupinder Kaur is the founder of GTM Sensei. She spent nine years running outbound and RevOps for B2B software teams, and now writes step-by-step playbooks for prospecting, cold email, deliverability and the tools behind them.
Email Deliverability
A step-by-step guide for sales and marketing teams to add SPF, DKIM and DMARC records to a new sending domain, test them in Gmail, and move DMARC from p=none to enforcement.
Marketing Ops
Set up UTM parameters with a simple naming convention, a shared sheet that builds every link, and a quick check that the tags reach your analytics tool.
Prospecting
Write Boolean strings that work in LinkedIn Sales Navigator, combine them with filters, and save the search so new matching leads reach you every week.